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The Inside Story – Tree of Life

The Inside Story – Tree of Life

Project:                   ‘Tree of Life’ retail store, Eastgardens Shopping Centre, Pagewood, SYDNEY
Designer:                Juicy Designs; contact: Elizabeth Wong
Installer:                  Asset Flooring Group; contact: Brett Grogan
Tarkett product:     ID Excellence 70 Luxury Vinyl Planks; ‘White Oak’


Tree of Life is a national retail chain selling a colourful and eclectic range of bohemian clothing, accessories and homewares. Recently celebrating 21 years in business, the Eastgardens store in Sydney was the first store to undergo an image transition, planned to be rolled out to the network of stores in due course. Elizabeth Wong, Designer, of Juicy Designs Surry Hills, was instrumental in designing and orchestrating the look and feel of the store. Within the Tree of Life store guidelines, Elizabeth’s objective was to achieve a white washed timber floor look to complement the joinery and fixtures established as store standards. Durability and aesthetics were paramount to finding materials consistent with the Tree of Life image and lead Elizabeth to Tarkett ID Excellence 70 Luxury Vinyl planks.

“Having a vinyl option that looks like worn washed timber proved the ideal way to choose a flooring product which achieves the right look and still keep the project on budget. Although there were other options available, the look and finish of the ID Excellence 70 White Oak was the most convincing”, Elizabeth said.

The floor was installed by Asset Flooring Group, Brett Grogan, contractor from Asset Flooring Group spoke highly of using the ID Excellence 70 vinyl planks. “The product was easy to work with and there was minimal waste. This meant our installers were able to finish the job within the timeframe and achieve a great looking floor” Brett said.